To be very honest, hardly one leaves a trade show empty handed. Pencil, sticky notes, tension balls all stack up nicely. Still, there is a reason promotional key chains find their way into the “keep” pile all the time. Though they lack flare, they are consistent. It is almost unusual of someone grumbling about too many key chains. Yes, they could be placed into a bowl on the counter and dispersed around, but ultimately everyone needs somewhere extra for a key.
It is impossible to mimic their visibility. People carry keys car keys and household keys everywhere. Attach your brand; you have found golden marketing every time your client opens a door as they are reminded of your logo. According to ASI’s 2023 Global Ad Impressions Study, key chains are viewed up to 2,500 times during their lifetime of use. Try finding that in one magazine ad. Something individuals eat every day has enduring power.
Customizing opens almost an infinite universe. Plastic, metal, wood, bottle opener combo each change enhances your brand. For professionalism, use a silver engraved tag; for fun, play with odd shaped brilliant colors. Some companies get imaginative and include lamps, measuring tapes, or USB drives. They also offer basis for a discussion. People like sharing ideas they find useful.
Budget issues especially for major events. Key chains provide real value. Usually under $1 per for simple models, bulk prices make sense. That makes distributing hundreds easy and low-key. Still, given the price, they appear costly especially if you go for a strong design and arresting pattern.
A further trade show concept is the little keychain, which acts as a connector. For this reason someone stopped by your booth. “Grab a free key chain” is a great classic icebreaker. Some firms even offer a limited edition series or an event hashtag. Many came up for the freebie. They go away with your story.
Never ignore the collector influence either. Many of the attendees have swag year after year. Someone’s growing collection might find your printed key chain among them and generate a discussion on the carpool trip home.
In a sea of giveaways, quality comes before flare. Starting with something that rides in pockets, jingles on backpacks, and shows up almost daily, your brand is on the right kind of item. Choose key chains with your logo to match what lasts for forthcoming trade shows. Always valued, fairly reasonable, and functionally sound. They will keep your brand sealed long after the event is forgotten.